Conversational marketing can be defined as having a one-to-one approach wherein brands communicate with customers via messaging channels.
This is a method of engaging with website visitors and converting leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand.
How effective is conversational marketing?
Conversational marketing can really help you and your customers throughout the entire online customer journey – from a visitor interested in educating themselves, to a prospect looking for information on your products and an existing customer needing support with a new purchase.
Conversational marketing is one of the best marketing methods, as it promotes customer engagement and loyalty. It allows companies to build stronger and long-lasting relationships with their customers through automated, real-time conversations on social media or the company’s website. Conversational marketing is all about talking to customers in a way that’s personal, convenient and clearly prioritizes their needs.
Responding to customer inquiries in real-time is the key to conversational marketing!
Platforms to use for conversational marketing include:
Live chat
Chatbots
Social media
Phone calls
E-mails
Sms
And more
The benefits of conversational marketing include:
Personalize solutions
Create positive experiences
Create a human-like buying experience
An easy way of collecting customer feedback
You learn more about your customer and their needs
Builds customer relationships
Not only does this drive consumer engagement, but usage will only increase. According to Gartner, “by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots and mobile messaging, up from 15% in 2018.
