DDM Blog

law of Inbound Marketing

Utilise the power of Social Media

Social media is becoming rapidly one of the most important aspects of digital marketing, which provides great benefits that help you reach millions of customers worldwide.

7 reasons you should be marketing on Social Media.


Below are 7 reasons you should be marketing on Social Media.
1) Improved brand awareness
By applying a social media strategy, it will help you significantly increase your brand recognition. Over 91% marketers claimed that social marketing efforts greatly increased their brand visibility and heightened user experience.
2) Cost-effective
For an advertising strategy, social media marketing is possibly the most cost-effective way. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
3) Engage with your customers
Social media is a good way of engaging and interacting with customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease.
4) Improved brand loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty.
5) More brand authority
When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them.
6) Increased traffic
One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
7) Enhanced SEO rankings
Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.
The right social media marketing strategy will lead your business to increased traffic, better SEO, improved brand loyalty, and much more. Your competition is already increasing on social media day
by day.

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