The Importance of having a website for your business.
The pandemic has taken the e-commerce world by storm. In a study conducted by Deloitte, more than 70% of South Africans preferred to shop online. For a business to be successful, an online presence is as critical as the quality of its products or services. Despite this, many companies ignore or deny the importance of such a presence.
Websites affect the business: Credibility
- A well-designed website for your business will instantly boost your credibility. A lack of a website may leave people questioning whether the company is legitimate.
- A well-designed website that includes quality information will set you apart from other providers of the same service.
Brand
Establishing who you are, what you represent, and what you stand for helps you gain more customers.
Establishing who you are, what you represent, and what you stand for helps you gain more customers.
Saving You Time + Customer Service
- Businesses often receive calls from prospects or existing customers asking simple questions such as location and hours of operation.
- Calls, apart from upsetting a customer when missed, can distract your employees from staying focused and proficient.
- Apart from reducing calls and increasing internal productivity, a website allows customers to access relevant information without needing to call.
Digital Marketing
- To increase your leads and grow your business, you will likely want to drive traffic to your website or landing page.
- To accomplish this effectively, you should take advantage of historical traffic coming to your website. This will allow you to target the most qualified customers and maximize your ad spend.
E-commerce offers South Africans a fast, easy, and convenient shopping experience 24 hours a day, making it easier to use e-commerce solutions. To conclude; in a world where online availability is rapidly becoming the default option, an online store presence makes a business more credible and builds brand loyalty.
