Why Fractional CMOs Are the Future: Lessons from David Droga and Accenture Song
In the fast-paced world of marketing, leadership changes can send ripples throughout an organisation and the industry at large. When David Droga, one of the advertising world’s most revered creative minds, stepped down as CEO of Accenture Song, it marked the end of an era. Under his tenure, the consulting behemoth’s marketing arm grew from…
