A brand is how people view your product and business. Branding ensures that the perception of your brand is the one you want people to have. It is up to you to decide how you want people to perceive and feel about your business.
Building your brand online through social media is easy when done right. And provides the ability to curate how your brand appears.
Here are 10 things you need to build your brand on social media.
- Creativity
When building a brand, creativity is more than important, it is essential. The first reason that creativity is important in marketing is that it drives originality. Likewise, originality drives better creativity. Creativity and originality help you to come up with new ideas over and again.
Creative and innovative marketing strategies are more effective in building brand identity and recognition.
- Be consistent across social media platforms
Your brand’s profile should be unified and in line with your brand identity. Be consistent with graphics, colour, style, and language.
- Post frequently and on a regular basis
Post often to create engagement and stay connected with your audience and followers.
Consistently posting on social media platforms should be a keynote of your social media branding strategy. But abstain from oversharing. Focus on consistency and quality.
- Know your tone of voice and brand writing style
Consistency is the key for brands to remain memorable and trustworthy. Your brand’s tone and voice make an impact on viewers.
You should have a single voice but many tones depending on occasion and situation.
Your brand voice on social media can be humorous, friendly, casual, or authoritative.
It is like precisely writing the way you would talk.
Avoid using jargon, be honest, and sound natural. Posting something comprehensible ‘to all eyes and brains’ is recommended.
- Tell a compelling story
Storytelling marketing means using a narrative to communicate a message. The aim is to make the viewer feel something – enough that it will inspire them to act.
Storytelling enables marketers to develop a deeper connection with the audience. Storytelling is a fundamental human experience that unites people and drives stronger, deeper connections.
Telling someone a story can have the powerful effect of getting them on board, as it causes the listener to turn the story into their own idea and experience. In the same way, a brand can become more compelling. Involve customers in a brand story and they will engage.
- Post relevant content
Keep social media posts relevant, meaningful, and simple.
‘Boring’ content is one of the main reasons people will unfollow and unlike brands and keeping your content relevant and interesting will keep your audience viewing and not clicking away.
- Post visually compelling content
Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. It can make or break your strategy.
Users engage with posts that include images, more than with posts that do not include.
Visuals tend to leave more of an imprint, too. We are 65% more likely to remember information if it includes an image.
- Use colours that make a statement
Colour can be used to give a brand personality and meaning. Using colour with impact can help a brand appeal to its target audience. Colour triggers emotions and gives meaning. And when used consistently across your marketing, colour improves brand recognition by up to 80%.
The right colours depend on your industry and target market. Pick your colour(s) based on the feelings you want viewers to experience.
- Design a logo that demonstrates the brand philosophy
A successful logo is the anchor of a brand, and its design should represent a brand’s philosophy.
This makes it easy for those unfamiliar with your brand to instantly ‘get’ what you are about.
A good logo grabs attention, makes a strong first impression, and is memorable.
Your logo is the foundation of your brand’s identity.
- Be active and responsive on all your social media channels
If a user comments, likes or shares your post on social media, it is important that you reply as soon as possible. Even if you reply with a simple thank you, it will create a positive impact on your customers, encourage engagement, and it will also attract customers towards your business.
By continuously connecting with your customers and leads through social media platforms you increase the chances to gain their trust and loyalty towards your business.
