What Is User Experience

What Is User Experience?

Before starting any projects, you need to know and understand your user and your brand completely. How does the project you are working on help your ideal user? What is your user’s experience using the product? How does the user feel and is the product easy to use, and pleasant to use?
You must also ask how the project you are working on aligns with your brand’s mission and goals.


Good research will help you understand your user far better. One-on-one interviews, focus groups, surveys, and usability testing are just a few ways that will help base your assumptions on tangible evidence.



One way to analyze your research visually is by creating a user persona. Your user persona will act as a guide to remember your user’s needs when making your design decisions.
User journey maps are also helpful for this. They help you understand what the user will experience when they interact with your product/website, etc.



When building the design, things like sitemaps, user-flows, mock-ups, wireframes and other visuals help.  Wireframes should convey the overall direction and description of the user interface.
A website wireframe is a visual guide that represents the skeletal framework of a website.


Before launching there will be many check-ins and feedback before it goes live.


Reflect on your design again and again and ask yourself and your team questions such as:
Where did our process go right? Where did we struggle? How are the users responding?
Did we solve their issues?
This also helps future problems run smoother.



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