There is no other digital marketing technique that guarantees you quick visibility and conversions the way Pay-Per-Click Advertising does. That’s why in 2022, the practice becomes even more invaluable as competition in the online space thickens.
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).
The pay-per-click model is primarily based on keywords. For example, in search engines, online ads (also known as sponsored links) only appear when someone searches a keyword related to the product or service being advertised. Therefore, companies that rely on pay-per-click advertising models research and analyse the keywords most applicable to their products or services. Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits.
Don’t doubt the fact that you’ll need a solid digital media plan and pay-per-click strategy, especially when your competition is aggressively investing in them. With the right data-driven pay-per-click strategies, you can outdo your competitors for half the ad spend.
The PPC model is considered to be beneficial for both advertisers and publishers. For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. In addition, a well-designed PPC advertising campaign allows an advertiser to save a substantial amount of money as the value of each visit (click) from a potential customer exceeds the cost of the click paid to a publisher.
For publishers, the pay-per-click model provides a primary revenue stream. Think about Google and Facebook, which provide free services to their customers (free web searches and social networking).
Online companies are able to monetize their free products using online advertising, particularly the PPC model.
Sourced by CFI
