Why websites are vital.
A business’s online presence has a massive impact on its success. Some businesses still don’t realize that the majority of their customers visit their website before making a purchase.
Having a strong online presence can make or break generating more revenue. The quality of your website impacts results.
Some organizations are hesitant to get online because they feel they are not tech-savvy enough and don’t understand how to manage a website.
Credibility
One of the main reasons is to increase your organization’s credibility. Several providers are offering a similar service to yours. To stand out, having a website that looks good and communicates quality information to consumers.
Without a website, people may question your legitimacy as a business. Having a website makes a great first impression and gives comfort that your business is real.
Brand
Showcasing your brand is the most important. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of customers buying from you.
Without a website, it can be challenging for businesses to be set apart from competitors as people can’t easily find quality and reliable information on your business.
Leads
The most intriguing reason, it can increase getting leads.
Once people find you online, they become interested in your product/service and want to know more. They’ll know how to contact you via the information on your website, which can increase sales.
Websites when done correctly, have a positive ROI.
Traffic
Once you have an SEO-optimized website, you have a chance of showing up in Google search results. This means, when people are searching for a product/service, your website might show up. This can drastically increase your customer base.
Customer service
Businesses get calls from customers asking simple questions. If a call is missed, customers are unhappy. Calls can also distract staff from focusing on important parts of your business. A website can reduce these calls and increase internal productivity. It helps customers find useful information without calling, which provides a better user experience.
Updates
Since your website is on 24/7, posting updates and announcements to customers is easy. It keeps them updated on the business.
Digital Marketing
If planning on leveraging marketing to increase leads and grow business, you’ll want to drive traffic to a website. Doing this effectively, leverage historic traffic that’s been going to your website so you can target qualified customers and get the best ROI on ads spent. This can’t be set up retroactively, it’s best to get your website running early even when not planning on running ads currently.
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Sourced by: Forbes
