E-commerce is a fast-paced industry with ever-changing trends and strategies. If you want to successfully run your online business and stay on top of your game, keeping up with industry news and building a strong e-commerce foundation is a must.
From short articles to comprehensive guides, general industry tips and tricks or niche content and e-commerce blogs can be a great knowledge base.
E-commerce is the business of buying and selling goods and services over the internet. E-commerce customers can make purchases from their computers as well as other
touchpoints including smartphones, smartwatches and digital assistants such as Amazon’s Echo devices.
Ecommerce is booming in both business-to-customer (B2C) and business-to-business (B2B) sectors. In B2C e-commerce, a retailer or other business sells directly to end customers. In B2B e-commerce, one business sells to another. In both sectors, the goal for most businesses is to enable customers to purchase anything they want, at any time, from anywhere, using any digital device.
While the primary goals of content marketing are not to produce a sale immediately, it’s great when it actually happens and it’s certainly worth trying. Since it’s
unclear whether they’re ready to purchase or not, it’s going to be up to you to guide them towards a purchase with relevant and valuable content.
Advantages of e-commerce:
- Ecommerce overhead is low
- Online stores are always open
- Ecommerce customers aren’t limited by geography
- Promoting featured products on e-commerce is easy
- Ecommerce allows for a customized user experience
- Ecommerce tracks a customer’s journey
- Ecommerce sites can handle high-volume orders
- Purchasing is instantaneous
Key Elements of e-commerce platforms:
· Flexible
· Affordable
· User-friendly
· Easy to integrate
· Customizable
· Fast
· Simple
· Secure
· Scalable
Daily Dose Marketing, the agency that simplifies e-commerce.
This article has been sourced by Oracle
